Challenge

ESPM is a higher education center specializing in the creative field, and is a reference in Advertising, Marketing and Design courses.

The institution felt a huge need to update its Teacher and Student Portal, offering a better visual and structural experience. Since it is a creative school, the responsibility of creating a portal that offered a refined interface and UX practices to make the daily lives of students and teachers easier was even greater.

The biggest challenge was to reorganize the portal's information architecture, as there were several connected systems and the navigation flow had significant gaps that did not allow users to perform basic tasks on their own.

A new sitemap was designed, going from 197 pages to 43, making the portal much more assertive and streamlined.

The process

Once the sitemap was approved, we began creating the interfaces. The entire process was done collaboratively with the client to translate the essence of ESPM onto the portal screens.

To achieve a visual style, the client's Marketing team provided all the branding material and we created a style guide that captured three premises: unique, modern and responsive.

The entire portal was redesigned with new features and a proprietary design, and of course, fully adapted for mobile.

Before moving on to the development stage, more than 20 usability tests were carried out with teachers and students to validate the flows and understand the areas for improvement.

Results

The final delivery was a platform that integrated all of the institution's systems, bringing greater agility to end users.

This entire redesign process made it possible for almost all actions to be performed via self-service, reducing the number of calls by around 50% in the first year of implementation.

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